Frequently Asked
Questions

It is a practical, self-paced online course built specifically for South African small business owners. It covers how to use AI tools like Claude and ChatGPT to handle the marketing, writing, research, and admin tasks that currently eat most of your time.

The course has 19 modules covering everything from AI basics and prompting, to building a website, creating content, running social media, managing customer support, and understanding your finances.

Each module takes between 15 and 25 minutes to read through and apply. The full course is designed to be completed in 8 weeks at roughly 2 to 3 hours per week, but there is no deadline. You work through it at your own pace.

You can also jump straight to the modules most relevant to your current situation without following the sequence.

No. The course requires zero technical background. If you can send a WhatsApp message, you have enough skill to use the AI tools covered in this course.

Module 0 starts from the very beginning, explaining what AI is, what it cannot do, and how to avoid the most common mistakes before you type a single prompt.

A phone or laptop and a free account on Claude (claude.ai) and ChatGPT (chatgpt.com). Both have free tiers that are sufficient for the entire course. You do not need to pay for any AI tool to complete this course.

Some modules reference optional paid tools (like Shopify or Tidio) but always include free alternatives.

Yes, if you are a South African small business owner, freelancer, or side-hustler. The course uses examples across six industries throughout every module: a bakery, a beauty salon, a plumber, a dentist, a coach, and a consultant. Each lesson shows how the same AI concept applies to different business types.

The primary case study is BetterBrand SA, a Gen Z streetwear brand built from scratch using every tool in the course.

Yes. AI tools change quickly and the course will be updated to reflect significant changes in the tools covered. All updates are included in your once-off purchase at no additional cost. You have lifetime access to the course and all future versions of it.

After your payment is confirmed, you will receive an order confirmation email. Log into your account at butbetter.co.za/my-account/ and the course will be available under your purchases. You can also go directly to your dashboard.

First, make sure you are logged into the account you used when purchasing. Go to My Account and check that your order shows as completed.

If the order is completed but the course is still locked, email us at business@getbetter.co.za with your order number and we will sort it out promptly.

Yes. The course is fully mobile-responsive and works on any smartphone or tablet. No app download is required. Open it in your phone’s browser and log in to your account.

Lifetime access. There are no subscriptions, no annual renewals, and no expiry dates. You pay once and the course is yours permanently, including all future updates.

Go to My Account and click “Lost your password?” below the login form. Enter the email address you used when purchasing and you will receive a reset link within a few minutes. Check your spam folder if it does not arrive.

R250 once-off. No subscription, no monthly fee, no upsells. One payment gives you permanent access to the full course and all future updates.

Payments are processed securely through PayFast, South Africa’s most widely used payment gateway. You can pay by credit card, debit card, Instant EFT, or regular EFT. All payments are processed in South African Rand.

Yes. All transactions are handled by PayFast, which uses 3D Secure encryption and is fully PCI-DSS compliant. We never store your card details. Your payment is as secure as any major South African online retailer.

Because this is a digital product delivered instantly, we do not offer refunds once the course has been accessed. If you experience a technical issue that prevents you from accessing the content, contact us at business@getbetter.co.za and we will resolve it.

The course covers Claude (best for writing, documents, and code), ChatGPT (best for image generation, web research, and brainstorming), and Perplexity (best for current research with verifiable sources). All three have free tiers.

The course also covers AI-specific tools for South African businesses: Tidio for chatbots, Canva AI for design, and Brevo for email marketing.

No. The free tiers of both Claude and ChatGPT are sufficient to complete the entire course. The course will tell you when a paid feature is relevant, but always provides a free alternative. We recommend trying the free tiers for 2 to 3 weeks before deciding whether to upgrade.

No. AI cannot create demand for your product, replace your expertise, build the relationships that grow a business, or make the judgement calls that only you can make. What it can do is handle the repetitive, time-consuming tasks that currently eat into the hours you should be spending on the work that actually earns money.

The course is built around this philosophy: AI does the admin. You do the work that matters.